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E-Commerce Platform App Building Guide for 2023

E-com: The Ultimate App Building Guide for 2023

Although the term “e-commerce” technically refers to the use of an electronic medium for commercial transactions, it is frequently used to describe the sale of goods and services to customers or other businesses online. The question of why to launch an e-commerce app is no longer relevant; rather, the issue is how to do it properly. An online store must provide the finest possible customer experience if it is to effectively attract and keep customers. Connecting with customers on all available contact points and consistently delivering a fantastic experience is vital to do this. The most crucial USP is having a smooth mobile experience. This is backed by the reason that mobile sales are swiftly catching up to mobile traffic, which currently makes up over 60% of all traffic. Additionally, 80% of customers visit a store’s mobile website while they are there. Types of E-commerce Business-To-Consumer: It embodies the vast majority of the modern mobile applications that we use. It links a company providing a good or service to a specific client. Here, there is direct customer contact. Business-To-Business: A business-to-business e-commerce application deals with the exchange of goods and services between companies. As a result, the goods they sell are designed to be used as raw materials by other industries.  Consumer-To-Consumer: In these apps, the exchange happens between two or more consumers. The best example of such dealings is the apps that facilitate the auctioning of products. Consumer-To-Business: Through such C2B e-commerce solutions, designers, content writers, or specialists in a variety of sectors can offer their creations to businesses. If you have such brilliant ideas for mobile applications, don’t just sit on them; go to work. Business-To-Administration: This idea enables information sharing via centralized websites, enabling enterprises and the government to conduct business online. Using this website, businesses can submit bids for government opportunities such as auctions, tenders, application submissions, etc. The breadth of this model has grown as a result of investments made in e-government. Application Verticles of E-commerce  Retail: E-commerce has a variety of applications in this sector. Electronic catalogs and virtual shopping carts are used to construct online storefronts that mostly conduct B2C and occasionally B2B sales. M-commerce, or mobile commerce, is a branch of retail e-commerce where customers utilize mobile devices to purchase goods and services from a retailer’s mobile-optimized website. These merchants use the electronic payment method, which enables them to accept payments using credit or debit cards, online wallets, or internet banking without producing paper invoices or receipts.   Finance: Banks and other financial organizations are making extensive use of e-commerce. Customers can use internet banking to do a variety of things, like pay bills, transfer money to other accounts they own or are the owner of, check account balances and pay for insurance premiums. Another choice that people have is to trade stocks online. People can learn about stocks to trade in through websites that include news, charts, performance data, and analyst ratings of companies. Manufacturing: E-commerce is also employed in supply chain operations; frequently, a small group of companies joins together to create an electronic exchange that makes it easier to buy and sell goods, share market data, and share back office information. Raw materials and finished goods can now be transported effortlessly between member businesses and other businesses. Online Booking & Reservations: These platforms have completely changed how tourism bookings are accepted, managed, and optimized in only a few short years. For tour and activity providers, online booking tools have also reduced countless numbers of hours of administrative work. The term “game-changing” is not exaggerated when used to describe online reservation systems. The majority of us have booked hotels, vacations, plane tickets, travel insurance, etc. at some point. The aircraft, tour, and hotel industries use it the most. Auctions: Online auctions, which use e-commerce technology, bring together a large number of people from diverse geographical regions and allow the trading of goods at agreed-upon prices. It makes it possible for more people to take part in auctions. Bidding for tickets on an airline website is another example of an auction; depending on how much a traveler is willing to pay, window seats and those up front with extra legroom are typically sold at a premium. Features Of E-Commerce Application Livestream Shopping: One post-pandemic feature that has altered how people shop online is the live broadcast option. Live streaming was originally made commonplace by social media behemoths like Instagram and YouTube. Brands typically show their products from a range of profiles during a live stream and pin a link to them on the screen. Buy Now & Pay Later: Customers are increasingly looking for buy-now-pay-later services like Afterpay as an alternate payment method. With this option, customers can make a purchase and pay for it over time in several installments. Through 2026, it is predicted that BNPL transactions will increase by around USD 450 billion. When making significant installment payments, consumers and shoppers are considered more likely to utilize BNPL than credit cards. Audio Shopping: Recently, a lot of well-known programs have started including audio experiences as improvements. For instance, users of the well-known music app Spotify can choose from a variety of packages that include the ability to make in-app podcasts. According to experts, such audio experiences that include e-Commerce functions will be very popular in retail apps.   AR Assistance: Shopping assistance from AR is nothing new. The AR help function has been the most popular among all the sophisticated features of eCommerce and m-commerce apps. This is supported by the prediction made by a recent poll of retail industry trends that one-third of US consumers will use augmented reality (AR) technology when making online purchases.  Easy Secure Payment: These days, in-app transactions are a typical feature of mobile e-Commerce apps. By giving the consumer a selection of secure payment choices, you may hasten the checkout process and offer a superb user experience. One of the many payment options that payment gateways offer is the usage of mobile wallets like Apple Pay, Google Pay, Amazon Pay, PayPal, Samsung Pay, and others. Internet transfers, credit card payments and PayPal are further options. Flash Discount: Sales and promotions in mobile shopping applications are just as successful as they are in physical stores. If clients want to be informed about upcoming events, it is simple to do so. By often reminding customers to make purchases, adding this function enhances the user experience and boosts revenue at your business. Customers can be informed as quickly as possible about enticing specials or discounts. To maximize your ROI, you may segment your audience effectively using advanced analytics tools and personalize these notifications to give the appropriate products to the right customers at the right time. Customer Rating: The rating and feedback option is one of the most popular elements of eCommerce apps. It’s a common misconception that having feedback or reporting tools is advantageous for users. You can use any criticism that you receive to inform you how to make improvements to your app. Remember that the app should be constructed and feasible with the consumers’ delight in mind. Personalized Content: A major marketing trend in retail and other industries is personalization. Personalized content can be delivered through an e-Commerce mobile app in a variety of ways, giving customers new ways to engage with products and companies. An article that explains how to pick the best product for a particular need, such as “How to pick the greatest outfit for your body type,” is an example of personalized content. You establish yourself as an authority and a pioneer. Membership & Loyalty Programs: Today, a lot of online retailers provide VIP memberships and exclusive access to merchandise. The most efficient strategy to strengthen your relationship with clients and increase their brand loyalty is to create a membership program. A customer can gain exclusive discounts, early access to specials, and other benefits by signing up for your store’s membership program. Numerous online shops give their clients the chance to accrue points when shopping using a unique application in exchange for discounts. It makes sense to encourage loyalty through a unique mobile commerce app. Additionally, you may utilize the app to offer customers discount codes, which will encourage them to download and use the app in your establishments. Checking Shipping/ Return Orders: Online buying may be challenging, and buyers occasionally obtain things that are different from what they anticipated, or one of their features is incorrect. Because of this, creating an efficient returns process is crucial. You may increase the transparency of your store and increase customer trust by providing a clear returns policy and the option to quickly monitor the status of returns. Users no longer worry about making a poor purchase because they are aware that returns are simple. The ability to quickly monitor the shipment status of things purchased from an online store is another convenient function that many online retailers offer. By providing this option, you increase your store’s transparency and the caliber of the post-purchase interactions you have with customers. This function aids in estimating the day and time that customers’ purchases from the online store will arrive. Build your E-Commerce App Today  (for developer) Tech Stacks for E-Commerce App building  It should be clear why developing the ideal eCommerce platform is crucial. This is because, in addition to buying a domain and setting up a home, product, and payment page, your app needs to have a substantial technological infrastructure to support clients’ buying journeys and guide them toward conversion. This is referred to as the “tech stack” or technological infrastructure. You must have guessed by this point, and you are correct, that the platform must be composed and optimized with a large amount of time, work, and energy. As a result, it becomes crucial to pick the best eCommerce platform from the outset to make sure you make use of all of its features and possibilities. Additionally, since your store is already open and operating, you may avoid the extra costs and major hassles of moving platforms. Shopify: Without a question, Shopify is a fantastic platform because it offers everything your eCommerce store requires or seeks. It is important to understand a little bit more about Shopify before learning the factors contributing to its global appeal. The best eCommerce platform for starting an online store selling goods is Shopify. The fact that the owner doesn’t need to have any technical experience to develop their site makes Shopify the finest eCommerce platform for entrepreneurs. All you need to do is select a store name and create a straightforward website. You will need expert help, nevertheless, for future development and modification.  BigCommerce: One of the top open SaaS e-commerce systems, BigCommerce is renowned for its low total cost of ownership and extremely versatile APIs.To provide a cutting-edge, hassle-free e-commerce experience, BigCommerce gives customers a selection of B2B features and add-ons not found in competitor software solutions. Offering multiple price lists or catalogs to different consumer groups is also simple for hybrid firms with B2B and B2C customers using the BigCommerce platform. In other words, you may offer a unified solution that caters to B2B and B2C. WooCommerce: The popular eCommerce platform- WooCommerce has a responsive design, a user-friendly interface, and advanced functionality compared to other e-commerce platforms. WooCommerce is used by more than 26% of the top e-commerce websites for their online stores. The seller may alter and adjust everything with Woocommerce, from product placement to the entire storefront. It is a reasonably priced platform that works with WordPress, the top-ranked CMS platform in the world. Its many cutting-edge built-in features, including a payment gateway that is already installed, geolocation support, sophisticated inventory management, simple tax computation, and many others, make it the greatest eCommerce platform available. Magento: Magento is leading the online retail sector and is the top platform for building online stores. According to the most recent data, Magento powers 1.2% of the internet and 12% of all eCommerce websites. Furthermore, after the release of Magento 2, this platform has completely dominated the eCommerce business. This new version has a faster load time, better testing capabilities, an improved admin interface, and an improved mobile buying experience. Businesses that use Magento can easily grow their operations and penetrate new markets. Custom: The flexibility offered by template-based eCommerce website builders is insufficient for changes to the core code. Therefore, an off-the-shelf commercial solution may no longer support the scalability of your business if you decide to extend your offering. Custom eCommerce web development enables you to build a distinctive platform with an easy-to-use user interface that is in line with shifting business requirements. The drawback is that you will initially need to spend money on software, equipment, and other resources and hiring groups of programmers and testers. We at AtliQ Technologies have created incredible e-commerce websites that let companies move quickly to stay ahead of their rivals. Our team will complete the UI/UX of your eCommerce store after thoroughly understanding your business requirements. Cost of building a stand-alone custom E-Commerce App You might be astonished to learn that 600+ million people use e-commerce applications and that by 2025, that number is predicted to increase by $243 trillion. Are you planning to create online shopping software that will help your company surpass its rivals like Amazon or eBay? Undoubtedly, they are mostly in charge of the e-commerce scene and inspire many startups to enter it to find new prospects for earning money. However, you might have one nagging concern: “How much would the development of an e-commerce software cost?” A never-ending list of elements is taken into consideration  while determining the price of developing an e-commerce app. You need to understand a variety of aspects to determine the precise cost of constructing an e-commerce app. It includes app go-to-have and advanced features such as technology stack, feature-rich functionalities, payment method, resources, business model, and development team organization. Mobile E-Commerce Trends In 2023  Mobile eCommerce apps have taken the place of the standard method of purchasing items. However, this does not imply that shopping online should be any different from shopping in-store.  Big Data: As the number of users in this sector is expanding quickly, big data algorithms have become more valuable for the creation of eCommerce apps. For instance, Amazon can anticipate your future shopping preferences and suggest items you might like. In any case, it is no longer a secret that Amazon monitors user activity on the app and employs a big data algorithm to generate useful recommendations. Chatbots: Never undervalue the value of a tailored user experience while developing an e-commerce app, though. Chatbots enable your company to communicate with customers without overwhelming them with information. Additionally, having constant communication with your users is a significant quality that cannot be provided by cutting-edge technology. Social Media Commerce: These days, e-commerce businesses are becoming more and more interested in the social commerce trend. Here, too, a customized user experience comes first. Businesses include their online goods in social media networks (such as Facebook or Instagram), enabling customers to make purchases while using the app. Users will be able to track pricing changes instantaneously and make immediate purchases thanks to social commerce. Augmented Reality: The link between online buying and in-store experiences is augmented reality. Among the retailers who excel at augmented reality experiences is the Ikea commerce app. Customers of the household furnishings behemoth have access to the whole product inventory in augmented reality. One-Click Purchase: Single-click payments are what make eCommerce applications so convenient. For the development of an eCommerce mobile app, one payment transaction is both a trend and a requirement. One-click payments enable customers to make multiple transactions because consumers don’t have to enter their payment information each time. It’s a terrific illustration of how a user-centric strategy increases customer satisfaction and income for businesses. Want to build an e-commerce app?  You need the knowledge, expertise, and technological prowess of a market leader to stand out amid subpar app solutions. All of these and more are provided by AtliQ Technologies, a mobile app development company. It is a top provider of e-commerce software, serving customers on several continents by creating novel, straightforward solutions to challenging problems. AtliQ Technologies have more than 6 years of expertise assisting start-ups, small enterprises, and medium-sized businesses in achieving their business objectives through online marketing. 

android & ios app development company

Android VS iOS Development: Which Platform is Better for Your App

Most people base their decisions between iOS and Android on their personal preferences. But, the app development decision doesn’t lie entirely on your personal preference.   Take into account your specifications and the most significant business. To help you decide, we conducted extensive research, gathered a ton of data specifically for these two operating systems (iOS and Android), and compared numerous metrics. Why Choose Android Application Development for Your Business? In the world of mobile application development, an Android application gives you access to a sizable chunk of the quickly growing mobile market. With this, more people are exposed to your app. Users are drawn to and informed about promotions, new offers, discounts, and different incentive programs using push notifications. Attractive graphics can act as attention catchers. The type of app depends on your end goal. If you are targeting high revenue- launch a paid app. Launching free apps is beneficial if your goal is high downloads. Here are our thoughts as a leading provider of mobile app development in the USA on why Android is the greatest platform. Market Popularity: Android has been progressively increasing its market share over the past five years and is now utilized by a wide range of cell phone users in terms of both geography and demographics. The development of mobile technology has a direct impact; estimates estimated its potential revenue from marketplaces that enable Android at USD 189 billion. Low Cost & High ROI: Since Android draws a sizable customer base from a variety of socioeconomic backgrounds, applications are less expensive. The majority of the programs are easily accessible on the Google Play Store and are available for free download, in contrast to other operating systems. This is especially useful for new businesses launching their applications. Free or low-cost applications aid in promoting both the software and the business that developed it. Fewer Entry Barriers: Compared to iOS developers, Android developers typically start a lot less expensively. Your Android app won’t be authorized and made available on Google Play for a day. On the App Store, it takes a month and a half. According to user feedback, an app on the Google Play Store may get as many updates as requested. The iOS app, on the other hand, necessitates the submission of an application update that must first pass a difficult process. Android is more efficient than other platforms. Target Multiple Platforms: When Android software is created on the Java platform, porting it to other systems like Ubuntu and Symbian is easier. As a result, you will have the opportunity to target several platforms with Android application development as a business owner. Kotlin, a language developed by Google that replaces Java as the official language for creating Android applications, is now the standard. Kotlin is used in the creation of applications that run on Android, iOS, and Java Desktop Version. Popular companies like Tinder, Pinterest, and Netflix create Android apps using the programming language Kotlin. Feature Flexibility: What characteristics will your company application offer? Because Android is open-source, you can modify your Android application and add the features and functionality your users want. Customization: The best customization capabilities for Android Application Development are provided by the open-source nature of Android, which is one of the main reasons why this industry is so well-liked. Easy Application Development: Because of Android’s open working style, simple access to resources, and adaptable ways for development elements, creating apps for the platform is amazing and quick. The Android community has grown significantly and is rapidly growing. You will run into some alluring time and cost matrices when creating your Android application. Thanks to its thorough approval procedure and features, publishing an application will be exceptionally simple and quick. Why Choose iOS Application Development for Your Business? Without having an app that smoothly manages to keep a user engaged, it is impossible to envision breaking into the fiercely competitive and highly unstable industry of iPhone app development. iPhone app creation is undoubtedly superior to Android app development when taking into account the popularity and demand for iPhone-specific apps. Being an ios app development company in the USA, here is our take on why Android is the best platform. Specific Audience: The fact that iPhones are widely used doesn’t need to be discussed. Companies need to be aware that just a small percentage of people use iPhones. The tech-savvy population that prefers a user interface that is simple but effective undoubtedly prefers an iPhone device. In this scenario, there is a big market ready to buy the products or software you wish to produce. Strong brand value: Since that Apple is one of the most trusted brands in the world, anything associated with it should likewise be trusted. Apple thoroughly examines all possible mobile applications before allowing them to be downloaded, as is known to iPhone users. Thus, what encourages more consumers to trust a firm app is the branding of iPhone app creation. Better User Experience: iOS users are frequently content, making them the ideal choice for a business app. Apple has become the industry leader in consumer electronics because of its faultless hardware, first-rate customer service, and faultless software. Some Android apps’ user downloads will function, while others won’t. But for Apple users, that is not the case. Every single iOS app runs smoothly on an iPhone and offers a fantastic user experience, which is always crucial for a business. Security: Even though security measures are in place to increase the security of online payments, the iOS app makes them more secure for users by encrypting transactions and eliminating risks like phishing, hacking, etc. Investing in this platform for a business app can be a smart move given the market reputation of iOS and its supporting devices, such as the iPad and iPhone, which are becoming more vital to increase corporate sales and productivity. Easy Testing: The Android operating system is used on several devices. While developing an app for the Android platform, the range of versions may lengthen the development and testing phases. There are only about 20 active Apple mobile device models. Because there are only a few iOS devices and versions available, developers can build and test their apps rapidly and begin enhancing the businesses of their clients. Difference Between iOS App & Android App Development The most obvious distinctions between iOS and Android development are technical. Programming languages, testing techniques, etc. vary among platforms. The most frequent technical differences between creating apps for iOS and Android are as follows: Programming Languages: Android and iOS programming use different technology stacks. Although the second mostly uses Java or Kotlin as an alternative, the first only uses the Swift app development language. Which stack is easier to understand and takes less time? The great majority of mobile app developers find it easier to create an iOS app than an Android one. Because Swift is easier to read than Java, learning to code in it takes less time. As Kotlin develops, the scenario might alter once more in the future. The readability, modernism, and intuitiveness of the language have led to predictions that it may soon displace Java. A single piece of code can be written using cross-platform programming tools to work on both iOS and Android devices. Development Environment: Android developers work with Android Studio, a proprietary program with a broad feature set that Google unveiled in 2013. This integrated development environment has a broad range of development and debugging tools, supports several operating systems, and is very readable. iOS programmers utilize the XCode tool. The Apple-backed solution is simple to use, supports the whole iOS device lineup, and provides many bug-fixing tools. System-Specific Design Differences: iOS and Android, two platforms made for the creation of mobile apps, share the fundamentals of software design. The smallest clickable regions for iOS and Android are 44px and 48px, respectively, because neither a touch device nor a stylus has a precision of 100% when clicking. A development team must divide the program into activities and components because Android apps are produced using partitioning. Because an activity is similar to one app screen, a developer who is working on a project with numerous screens will need to handle hundreds of activities. The user interface elements that are regularly used to switch between activities, enter values, or launch a new app screen are included in each activity. View controllers are a key component of the iOS application architecture. Split view controllers, tab controllers, and page view controllers are a few of these utilized in app development. A view controller is capable of controlling the entire screen or just a section of it. Developers can write controllers in code or arrange the images in a storyboard and save it as an XML file, among other choices for handling controllers. In this way, the rate of development accelerates while the likelihood of error decreases. The iOS framework is simpler to manage and less error-prone than Android apps. Because of how the system is built, creating an iOS app is simpler. The complexity of Development: In terms of the complexity of app development, Android substantially lags behind iOS. A key element is the fragmentation of devices. Apple only releases a small number of devices, but Android releases a wider range of screen sizes. There are dozens of various screen styles, which vary depending on the screen’s size, density, and OS version. In addition to changing the images to match a wide range of devices, a developer will need to use hundreds of device simulators during testing to ensure that the app is displayed consistently for all users. Because of this, testing and development, both need a significant amount of time and resources and call for frequent reviews and revisions. iOS development is simpler than Android. Market: Currently, Android controls the whole market. More than 80% of the population uses Android smartphones, but only 16% of smartphone users worldwide use iOS. Even the commonly held misconception that America is an iPhone-dominated nation is debunked by the relatively small market share difference between Android and iPhone development. If a developer wants to reach a worldwide audience, Android is the best option. App Design: Apple gives the app’s content precedence over its design. Therefore, emphasis on clarity and liberal use of white space is recommended. The most utilized tools by UI designers are gradients and shadows. The overall design of the application should have many layers and convey a sense of depth. Android’s designs are influenced by daily living. As a result, color and motion are two essential components. Light, motion, and color changes are some of the more common features used by Android designers. Of course, the style and feel of the app will be chosen by a designer. Yet, several system-specific differences have an impact on how iOS and Android apps are created. App Security: Due to the challenging process of program publishing and moderation, the App Store is a safer place to get apps than Google Play. There is less likelihood of falling for a virus dealer’s scam. If your program was given the thumbs-up by the moderators of the App Store, you may feel very certain about its security. Yet, Google will approve your app in a matter of hours while Apple can take a few days. The apps are extensively examined in both cases, but because Apple has so many requirements and peculiarities, you will probably need to spend a lot of time learning about them and adjusting your code. Conclusion Because each has advantages and disadvantages, choosing between iOS and Android application development can be challenging. In conclusion, if you don’t feel budget-constrained and aim for specific premium categories, iOS is a better option. If you want to explore the app industry, are aiming for a worldwide audience, or are on a tight budget, think about using Android. It’s challenging to create an app on your own, therefore it’s preferable to work with an experienced team. AtliQ Technologies has created numerous mobile applications for use in business, recreation, and other areas. In our portfolio, you may find both basic projects for SMEs and ambitious apps for big businesses. Excited to talk about your project? Drop in your details & we would love to help you make your dream app come true. Check out our success stories to see if you need anything from there if you’re unsure of how we can help.

Dating Platform: The Ultimate App Building Guide for 2023

Dating Platform: The Ultimate App Building Guide for 2023

Finding  “The One”  is the ultimate quest in human life, with so many novels, films, and social media showing the perfect happily ever after! Without any surprise that we are still obsessed with it in some form today, with no clue where to start. But wait. It’s 2023. Everything is solvable if you know how to create an app! Is it not? Why not find the one for you in an app? Before we start talking about the current age dating apps, let us first know about the history of dating apps. Brief History of Dating Apps During 1995-99, with the creation of the first contemporary dating website Match- American businessman Gary Kremen contributed to the development of the internet dating sector. Users were matched on the website based on their responses to a wide range of questionnaires. Both- Plenty of Fish and OkCupid went up for free in 2003 and 2004, respectively. Despite being eclipsed by Match’s success, these websites saw growth after developing mobile versions years later. Numerous phone applications that we use today were made possible by 2005- thanks to Facebook. With the development of smartphones, additional dating applications started to appear, offering a more accessible outlet than PCs. The program was first made available for Apple devices in 2009, and then two years later, it was made available for Android handsets. In 2012, Tinder was released, and both programs boasted novel features and several areas of appeal. The option to “swipe left” or “swipe right” on possible matches for a faster rate of viewing was the most distinctive feature that Tinder gave users. Tinder is the most popular dating app in the US right now. Because of the COVID-19 pandemic’s social isolation and quarantine requirements, innovative application creators have revived the online dating sector and helped people connect more. Due to the success of the social media platform TikTok, video-first dating apps have begun to appear. Additionally, dating apps that prioritize audio started to become increasingly prevalent. Online dating has been able to advance with technology since it was first developed following the advent of the internet. The boom of online dating may only level down in the next years, from dial-up dating sites to apps on nearly every smartphone. Why Develop a Dating App?  Online dating applications and portals are increasingly popular as social networking sites play an increasingly important role in navigating and tracking romantic interactions among people. Additionally, the industry has several opportunities to expand as a result of the rising internet penetration rate and the expanding smartphone user base. However, the rising online fraud and data breaches caused by dating apps will impede industry expansion. Based on a market research report Online Dating Services Market Outlook – 2025 by Allied Market Research- the online dating services market was estimated to be worth USD 6,400 Million in 2017. By 2025, it is to be worth USD 9,202 Million, with a CAGR of 4.7%. Why not leverage such a market? But before stepping in let us pick the niche you want to offer. Types of Dating Apps  The dating app classification is done based on their people matching principle. Niche-Based: With the help of these dating apps, potential partners are matched based on shared interests. There are many possibilities to pick from and you can discover your niche, whether it be pet owners, fitness freaks, foodies, or even others who share the same dislikes. Geolocation: This kind of matching, as implied by the name, links individuals based on their closeness to one another geographically. For instance, Tinder lets you specify how close a potential match should be to you. You can also go global to see people from all around the world.  Traditional: An addition to a website platform that resembles an online directory of individuals is a conventional dating app. A good example of this type is OkCupid.  Questionnaire-Based Match Making: A matching algorithm that is based on questionnaires is part of the architecture of several dating applications. In other words, they initially ask customers to respond to a series of inquiries regarding their preferences and expectations. The program then links people with shared personal values and objectives based on their comments. Features of Dating Apps Some people use dating apps just to pass the time, although the majority of them seek out a real connection and meaningful relationship. The identification of the target market and the implementation of crucial features that your application needs are the cornerstones of a successful app. Let’s learn how to build a dating app with fundamental functions. Sign-In Options: Give customers a choice of account registration options, including phone, email, and social media. Don’t forget to emphasize that their social media pages will not show their dating app account. The registration process’s simplicity and minimal effort are its most crucial components. The choice to sign up for a dating site is typically impulsive and motivated by curiosity or boredom. For good user retention, give your users quick and simple access to the database of profiles. Messaging: It should be simple to connect with matches and start a conversation via in-app communication. To give their audience something to talk about directly after the game, some applications provide icebreaker ideas, humorous questions, or even quizzes. The majority of contemporary dating apps are built with a video chat capability, which is particularly useful during lockdown situations when people cannot meet in person. Try to design a dating app with welcoming and recognizable chat rooms to make it easier for users to jump into the conversation without wasting time getting used to the features. Include a simple connection to the report button, image uploads, etc. Users can report a profile to the administrator for a more thorough investigation if someone is acting inappropriately and raising legitimate concerns. Deleting or Disabling an Account: Make a dating website or app that allows users to immediately freeze and delete their accounts. Eventually, users meet someone, tire of using dating apps or simply need a break from dating. How do I add this function to a dating website or app? Offer a straightforward process for permanently terminating the account or temporarily pausing it. Undo Match: Most applications, like Tinder, only provide their Premium members access to this feature in an effort to entice free users to subscribe. Due to the repetitious nature of swiping, users may swipe left and miss out on a matching opportunity. Swipes can be changed by users by going back and undoing them.  Panic Button: Some dating apps now need to incorporate a panic button to increase security. Users who feel dangerous while out on a date can press the panic button to alert the dating app administrator, who will look into the situation and contact the police or emergency contacts. It increases security and gives users of the application a sense of security. Social Media Integration: Many dating apps provide you access to your social media network’s connections, making it easier to find dates because you already have at least one friend in common. The ability to eliminate certain individuals from the pool is another benefit of social media integration. Avoiding your prior relationships is a problem that social media integration can address. Users can select people they do not want to view on the app, such as coworkers, ex, relatives, etc. You can also use their phone numbers to add them to your blacklist. Willing to make a dating app incorporating all the features you would like to have? Check out AtliQ Technologies’ mobile app development services. Identity your Dating App Potential  The market for dating apps is expanding along with the demand for them. As a result, the time is now if you want to develop a dating app. However, there are a few crucial factors to take into account for the effective development of mobile dating apps in the coming years. How To Create A Dating App The market for dating apps is very diverse. In light of the intense competition, we should consider how to design a dating app that would draw users, develop traction, and generate the anticipated revenue. Make a dating app first and foremost with a narrow but sufficient audience in mind. If you want to create a dating app with more credibility, you can focus on matches that have specific hobbies, preferences, and relationship goals, or you can even enable group dates. Market & Competitor Study: To create a dating app that consumers would use, it is crucial to devote adequate time and money to meticulous planning and competition app market research. This means that if you want to make money developing dating applications, you need to be creative. Your software should also be highly user-focused in addition to being unique.  Plan on UI/UX: The UX should be carefully considered when navigating across app screens. The functionality of the app should be supported by the UI. Make sure your app’s name and branding are simple to recall. begin developing the app’s content as soon as possible. Notifications and system messages should stimulate more involvement with a dating app in addition to UX/UI design services.  Tech Stack & MVP Development: This phase will include the clarification of the project’s requirements, the business objectives, and project prototyping. We advise starting with an MVP version of the app if you want to test it out initially. The dating app’s future is different from that of any other app now on the market. To keep this program functioning, you might need to concentrate on adding some of the necessary functionality. Marketing Plan: You should be properly informed of the market’s current trends. Because adopting the most recent trends can help your app. AI deployment  can offer your customers a simple and effective user experience. Additionally, you need to understand how to market your items to the people that matter. You can do it by using a variety of marketing strategies that are offered in the marketplace. If your company’s motto is to put consumer satisfaction ahead of brand promotion. Only then will you have a chance to win in this cutthroat market. By creating the application for both the Android and iOS application markets, you may always grow your business. Cost of Building a Dating App While you plan to match hearts, you don’t want to dig a hole in your pockets.    The process of creating a mobile dating app is intricate and extensive, and many factors affect how much the finished product will cost. There is no one size fits all method for estimating the cost of a custom-built application because each one is different.  The needs for the app, the extent of the work, and, of course, the fees charged by software providers all play a role in the cost. However, there are a lot of important aspects to consider when estimating the overall cost of developing a dating app, including the complexity of the design, functionality, feature set, and the anticipated number of active users. *Note: This is an approximate hour estimation made by our team based on our previous experiences. The actual hours might differ based on individual app requirements.  Need to Estimate Of Your Dating App? Contact Us Today. Want to Build a Dating App?  More and more people are turning to digital dating on their mobile devices as they look for love using the most recent technologies. Despite the fierce competition in the dating app business, there are still many options to take advantage of.  Finding distinctive characteristics that will set you apart from competitors is vital because there are numerous mobile solutions available for every taste. The objective is to create an app that offers consumers value, satisfies their needs, and demonstrates fresh advantages. It will aid in the success of your dating strategy. All you need to do is validate your app idea and select a reputable software vendor if you already have one in mind. The vast experience of our staff helped numerous businesses create effective and interesting dating apps. You can count on AtliQ Technologies to offer you excellent mobile development services and advice on how to establish a dating app. To create a dating solution that will win hearts, get in touch with us right now.  

Healthcare Analytics Solutions

Healthcare Analytics Solutions: An Integral Part of the Medical Industry

As it is said, data is everywhere. But what is data? Data is raw information. Data is the numbers, letters, or symbols a computer performs operations on; these can be recorded on magnetic, optical, or mechanical recording media and stored and transferred as electrical signals. In simple terms, information converted into a format useful for movement or processing is known as data. If the collection of raw information is data-what is analytics? Data analytics is the practice of examining unstructured data to get valuable, practical insights utilized to guide and motivate wise business decisions. Ok, now what is Healthcare? A place where we get ourselves treated when we are ill. Nope! It is everything surrounding the businesses that offer medical services, produce medical supplies or medications, offer medical insurance, or in some other way help patients receive healthcare make up the healthcare sector. Now, how do all these come together, and how will they influence the future world? Together they form a word rather world of Healthcare Analytics. As we already discussed, the healthcare industry is full of information like prescriptions, medical history, billing, reimbursements, insurance, etc. A Healthcare Analytics solution can be defined as a specialized technology solution needed to evaluate all of this data regarding daily operations and thousands of patients. Healthcare analytics solutions, as their name suggests, enable the medical sector to gain important insights from the data and apply them to raise the standard of treatment. Healthcare analytics includes clinical care patterns and financial patterns. The industry-wide high speed of digitalization is to blame for the creation of such enormous data sets in healthcare. Along with smart clothing, medical wearables like Fitbit and Apple’s smartwatch also produce real-time data regarding users’ vitals. The size of this data will only grow as digitization rates rise. If this data can be handled, it surely offers a gold mine of useful insights about public health that can be put to use. Advanced big data analytics for healthcare can address the nation’s most pressing health difficulties as well as several business issues. Ok, so the point is that big data is the next big thing in the healthcare industry. But what kind of problems does it address in real? Opioid Abuse: The amount of opioid abuse-related deaths worldwide is comparable to the numbers one would typically observe in an epidemic. Doctors and medical researchers concur that immediate government engagement is required to address this health issue. The vast amounts of data that the healthcare sector produces could hold the key to solving this issue. Using information from insurance payers and pharmacies, healthcare data analytics solutions have discovered hundreds of risk indicators that may predict if a person is prone to develop opiate misuse. With this understanding, medical professionals such as doctors and therapists have started devising interventions to reach out to such people and stop the abuse. Predictive Analytics: The use of healthcare analytics can identify individuals who may be more susceptible to developing specific illnesses. Medical informatics advancements have shown the potential to analyze historical and present medical data from millions of patients to identify illness patterns. This method of big data processing establishes an acceptable risk threshold by learning from millions of medical records. When a person has crossed the threshold, the system can determine whether they are likely to have the ailment for which the threshold was set. To be more specific, depending on lifestyle choices and medical history, predictive analytics can identify those who are more likely to contract particular diseases. This is hailed as a game-changer for the sector because it has the potential to significantly lower total healthcare costs and contribute to the prevention of chronic diseases. Engagement: One of the most underappreciated areas of medical treatment that few people like to talk about is patient engagement. Many patients require ongoing communication with their doctors since they can not manage their care. It is especially true for those who have chronic illnesses and require regular checkups and follow-up appointments. Patients frequently have questions about their prescription regimens, dosages, procedures, tests, scans, or outcomes. There is an avalanche of health data due to the introduction and widespread use of commercial wearables and other IoT-driven health tech. Analyzing this data provides crucial insights into the patient’s physical health. Even better, it can forecast some people’s health risks, allowing clinicians to plan effective interventions at the right time. Staffing: Doctors, nurses, orderlies, and other administrative employees make up a substantial portion of the workforce that large hospitals frequently have to manage. Hospitals may be understaffed or overstaffed depending on the admittance rates, which frequently vary. The former is detrimental to patient care, whereas the latter would cost the hospital more money in overtime. But over time, large data gathered from patient electronic health records, insurance claims, billing activities, admissions, discharges, and other sources can assist solve the staffing efficiency issue. Administrators and staff managers can make the best use of their human resources by having a solid notion of how many employees they will need at any particular time. Potential Applications of Data Analytics in Healthcare Too many potential uses exist for big data analysis to be covered in a single discussion. A growing number of new insights are also found every year. It is understandable why the data analytics sector has attracted hundreds of millions of dollars in venture capital funding to support advances. Over this, start-ups have expanded and entire enterprises have been created. Personalized Treatment: Since no two persons are alike, different people have diverse reactions to the same therapies. While some people may recover after receiving a course of treatment and go back to living their lives in a matter of days, others may not be as fortunate. According to a person’s medical history, the current state of health, genetic disposition, allergies, and other circumstances. As a result, healthcare providers may now examine a patient’s natural body constitution and develop a customized treatment plan that is specific to each individual thanks to advancements in analytical technologies. One of the most discussed parts of healthcare is personalized medicine, which many people view as one of the major developments to look forward to. It has generated excitement among many regular people and in medical circles. Many studies have even claimed that it might transform medicine as we currently know it. Personalized medicine may change the one-size-fits-all philosophy that has been the foundation of conventional care since its inception. Reduced Care Cost: Like any other business, hospitals eventually rely on their income. Although giving care may be the top priority, doing it profitably is crucial. Advanced analytics for the healthcare industry can analyze operational and administrative data from routine hospital workflows to determine which tasks consume the majority of the resources. The senior management can take action to optimize things once they are aware of this. Efficiency can be evaluated in healthcare areas such as billing, coding, insurance claims, managing inventory, supply chains, vendors, and other operational expenses. Then, to emphasize what can be done, healthcare IT analytics reveals significant trends concerning all operations. This makes it possible for administrators to decide on optimization with knowledge. Automation in the healthcare industry is one of the most widely used solutions to this issue. As implied by the name, it automates manual, repetitive operations to boost efficiency and reduce errors. As a result, hospitals may see a decrease in the price of healthcare, which will increase their income. Medical Imaging: X-rays, CAT scans, MRIs, CT scans, and other types of medical imaging are included. It typically takes some time to evaluate these photos, and doing so manually could lead to the early detection of some medical issues. When the cancer is in its early stages, the tumours in some cases were too small for doctors to detect. However, by processing a large number of scans, healthcare analytics solutions driven by cutting-edge technology like artificial intelligence and machine learning can learn to analyze images more quickly. These algorithms improve their disease detection capabilities by learning from hundreds of thousands or even millions of medical scans. Remote Monitoring: Remote patient monitoring entails keeping an eye on patients away from typical clinical settings. Home care and senior living facilities are two examples of this. Knowing if a person is susceptible to any medical emergencies can be determined by analyzing data obtained from medical devices such as electrocardiograms, glucose monitors, and medical wearables. That’s because current medical issues can be highlighted in real-time health data that has been gathered over time and properly analyzed without the need for a person to visit a clinic. Since there won’t be enough caregivers to care for the millions of seniors who will be living alone by the end of this decade, this could show to be quite helpful for senior care. Elder care can be improved by using remote patient monitoring powered by healthcare data analytics. Challenges in Healthcare Analytics Cybersecurity: The biggest corporations in the world are spending millions to secure their data against cybercrime, which is an increasing threat in the contemporary digital age. Given the high value of personal information on the black market, hackers have become more daring in their attacks. Because of this, healthcare institutions place a high focus on protecting patient data. The security of the datasets from dishonest people is becoming more difficult as they grow in size. Solutions that are HIPAA-compliant have become crucial to health technology. The HIPAA rules must be followed for everything, including medical records, practice management software, insurance verification, billing, and claims. Data loss can occur due to human error as well as cyberattacks. Digital security can be threatened by incidents like laptop theft, smartphone hacking, unintentional sharing of credentials with the wrong persons, or even corporate espionage. Storage: As was already noted, the increased digitization of the healthcare sector can only mean more data being produced and distributed. Additionally, the growing acceptance of IoT-driven medical devices produces regular health data on hundreds of millions of individuals. With each year that goes by, the amount of medical data being produced grows exponentially. Therefore, the effective administration and storage of this mountain of data is the first thing that comes to mind. The firm will no longer be able to store all of this data on-premises in the future due to the overwhelming hardware and network bandwidth needs. Many healthcare organizations are employing third-party suppliers’ services and moving their data to the cloud. For daily operations, the majority of hospitals use integrated healthcare systems, and they frequently use a hybrid approach to storage. However, the medical and IT groups are quite concerned about the rate at which the volume of data is growing. Data Scrubbing: The quality of the data is a significant issue that needs to be addressed, even while the expanding bulk of the data has caused storage concerns. Quality here refers to the data’s suitability for use in clinical analytics. Electronic records, insurance claims, health plans, medical billing, and even medical wearables are just a few of the disparate sources from which healthcare data is gathered. Data must be accurately checked, catalogued, and kept in a specific way. It resembles methodically placing hundreds of volumes in a library. The information also needs to be correct, pertinent, and uncorrupted. By doing this, programs for analyzing healthcare data are guaranteed to be able to generate the necessary insights. Scrubbing the data refers to organizing the data and ensuring that it is suitable for analytical procedures. Scrubbing is difficult because of its enormous volume and quick expansion. Because datasets are getting bigger, traditional scrubbing techniques are becoming less effective. Data is the engine that drives productivity and growth across all industries, and it can do wonders for patient care while simultaneously lowering costs in the healthcare sector. The amount of data that needs to be handled will inevitably grow as the sector continues to adopt digital technology on an annual basis. To fulfill the rising demand, healthcare analytics solutions must therefore advance.  The use of data analytics in healthcare has already had a significant impact on healthcare professionals’ capacity to provide patients with high-quality care in an effective, efficient manner. However, the importance of data analytics in improving patient outcomes and healthcare systems continues to grow and extend as more types of data become available and new technologies are developed that make the analytics results clear and easy for healthcare personnel to use. Realizing the potential of data analytics to alter the healthcare sector requires an understanding of how the technology may be used to address issues encountered by healthcare providers, such as staff recruitment and utilization, operational efficiencies, and improved patient experiences. The key to gaining access to this crucial knowledge is data analytics.  


Go-to-market Strategies for Your Mobile Applications

Did you know a couple of years back there were approximately 1800000 apps on the Apple App store itself! Forget the count including the ones on android and windows. Now, what do these statistics mean to you? It’s simply a reminder of the competition out there.  Building an application is not the final step but just the beginning of a new adventure. While the application-building process in itself was a tiring task, its ultimate goal is to reach the end-users and gain market share. Any mistake during the initial stage of the launch can become harder to resolve if left unseen. That’s why it becomes important to conduct a crystal clear mobile app market launch right from the first step.  Here’s our take on the to-go market process, which will make your application to heights.  Research: Nothing can go right if you lack proper research. The market is already saturated with apps, many of which might be similar to yours. This is why conducting market research becomes inevitable to differentiate your application in the market. Through research, you not only know about your target audience but also about the other leading apps in the niche. Even though it is advisable to conduct primary research, you can gain quality insights from secondary research too.  Beta- Testing: Consider launching an invite-only beta launch: Using this tactic holds a great success rate. Along with creating an exclusive product buzz, it also gets you feedback from a varied set of users. This feedback acts as an easy way to identify and fix bugs and UX/UI problems before the actual market launch.                           Consider Cross-platform application launch: The digital world is no longer stuck with one platform application building. It is important to be available across multiple platforms, to expand the market reach. Cross-platform apps are not only a way to increase the market reach, but also are more cost-effective in the long run.     Plan your social media: While the actual launch might be days far, claiming the social media accounts starts beforehand. The best use of social media before the application launch can be showcasing the app development and the USPs. You can also use social media to redirect the users to download the app. Social media can be a good place to represent the mobile app developers and the audience the final product & get suggestions on UI/UX improvements. App store optimization: App store optimization is different from search engine optimization. The former aids the mobile app to get discovered on the app stores, by optimizing the title with relevant keywords. Also, make sure to fill out the relevant categories while submitting the app on different application platforms. Clear screenshots of the app will also help the optimization process.  Leverage your network: Do reach out to other application developers who might have created applications that could complement the one you developed. Try to establish mutually beneficial co-marketing strategies that will help both apps gain more install rates. If opting for this, make sure you partner with the application with good ratings. Also, you can reach out to your professional network and seek their help to promote the application.     Plan your paid advertising: With a constant update of the google algorithm, one might gain organic reach during the application launch. However, complementing it with paid advertising during the launch week can gain more search traction.  Define Success: Last but not the least, define your success. Plan some SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, while planning your application launch. Your goals can be anything from active install rate, retention ratio, ratings, revenue generated, etc.  What makes us different? We not only help you with the product development, but we also help you market the same. Our venture Ideatick, 360° Marketing Agency will be the best support for your marketing needs. We not only plan a product launch but make sure that you retain the users for the long haul. In short, we not only make your app, but we also make sure that we make it reach your target audience. We are excited to make your app come to life.

An Analysis of App Analytics

An Analysis of App Analytics

An application also referred to as an app, is a software package that performs certain functions for an end-user. It is either self-contained or a set of programs. A mobile application is a software designed to run on mobile devices.   It is a very known fact that value creation for the customers affects the growth of the app directly. But you can’t know how to make the app better to increase traction without knowing which acquisition channel works best for you. For the best outcome, you should integrate the app analytics with the marketing plan.  Before knowing the actual advantage of app analytics, let’s understand what exactly is app analytics.      What is Application Analytics?  As the process of making an application live gets easier, the number of applications is also increasing. But the number of successful applications is a handful. This is where app analytics tools come into the picture. It collects and analyzes application insight metrics which enables the companies to improve their application. Tracking the relevant set of metrics is also enabled through this, which lets the company have a competitive edge.   The analytics is a collection of real-time data and usage patterns, for mobile, desktop, or web applications. The major purpose of this is to get insights into operations, customer experience, and business outcomes. These insights can be used to make improvements in the product, marketing strategy, and thus the overall profitability.   In simple words, app analytics is a medium that helps you understand how your users are engaging with the application.  How Does App Analytics Benefit Any Business?  When the market is full of different apps, using the right data can make or break the app’s success. The market is highly competitive, and even one tiny mistake in the app can cost a customer. But the problem is in identifying the problems. There are several problems which range from identifying the users, the time they spend on the app, features they like or don’t like, etc. even though these factors are identified, the company has to focus on how to overcome these hurdles. An app analytical tool is something that will allow one to get these valuable insights.   The major benefits of using app analytics tools are as follow:  Help Drive ROI: With the ease of building apps, there are now millions of applications that are fighting to get more visibility. Planning an acquisition strategy with no proper planning in such a competitive market is a clear threat. Without a proper ROI targeted acquisition strategy, the company is likely to invest its fortune in the wrong channel. Analytics for apps allows one to judge the best strategy to gain more ROI.      Data-driven Insights: Customer engagement is always a huge buzz, but without a strong app engagement it is impossible to build a strong pool of loyal customers. The base of any app to gain more customers in order to achieve growth is linked with a higher retention and engagement rate. Many successful apps use app analytics to focus on customer engagement, performing acquisition channels, and identifying the gaps between churn and retention. The app analytics tools play a key role in giving the solutions around the possible churn based on real-time data.    Gather Accurate Data: Understanding a customer is not an easy task, especially if you don’t have a hold on their using pattern & behavior. An app analytics tool allows one to gain real-time customer insights, which can be used effectively to serve all customers across different stages.        Personalized Marketing Efforts: Using app analytics tools, one can now create a personalized customer experience by individual targeting. To increase the open rate, apps deliver customer-targeted push messages. Integrating app analytics with marketing campaigns can help in winning back the churned customers by giving them a targeted experience. With the deep insights from an app analytics tool, it becomes easy to identify the new customers who can be easily converted into higher lifecycle stages. By analyzing the insights on customer behavior and profile data, one can find the customer-centric approach that will garner better results than bulk targeting.        Track Marketing Campaign Goals: Integrating the app analytics tools will allow you to explore a whole new set of customer insights to get inspired from. With the advancements, the app analytics, application marketers can also gain individual and likewise customers. With this, they hold unlimited chances of capitalizing on the insights.       Summing Up: Mobile app analytics allows you to create the best acquisition strategy, which can give you more ROI and build the app in a way that benefits your customers the most. Given today’s market competitiveness, the insights from app analytics tools help you to stand out. The app marketers can move from investing in preferred acquisition channels to investing in the right ones.  The detailed, specific customer insights open up the possibility for new marketing channels that would work best for your target customers. Thus the marketers need to keep an open mind to gather new points.  As the app makers mark their presence on all acquisition & better marketing channels, the performance of the app will be elevated and the data points gathered will help you focus on the betterment of the app. Related: Go-to-market Strategies for Your Mobile Applications

How has artificial Intelligence changed the way mobile applications look

How has Artificial Intelligence changed the way mobile applications look?

With a wide number of applications such as predictive analysis, intelligent communications, voice commands, data mining, facial expression recognition and various others things artificial intelligence proves to be its presence in every sphere of life. On the industrial sectors of travel, advertisement, machinery and telecommunication artificial intelligence is leaving great impact.

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