Push Notifications: Unacknowledged Aspect in App Engagement and Retention
“INR 30000.00 credited to A/C No. 641364XX on July 16, 2023, at 08:56:25 IST.” Just imagine! A user receives such push notifications in the morning as the first thing on his phone app. He must feel pleased every time such push notifications pop up. It is just an example of…
