What recollections do you have of your school days? A teacher is taking a class few students pay close attention, others pass the time while they wait for the bell to ring. Textbooks or printed materials serve as learning tools. Education isn't what it used to be, and the market…
Do you remember the time when you tried your favorite snack for the first time? What was the most appealing thing that pushed you towards that choice? The super cool design, right? Surely, some funky color or creative animation would have caught your eye. Product designing makes sure that you…
Did you know a couple of years back there were approximately 1800000 apps on the Apple App store itself! Forget the count including the ones on android and windows. Now, what do these statistics mean to you? It’s simply a reminder of the competition out there. Building an application is…
What are cross-platform apps? In layman's language, a cross-platform approach is creating an app that will be compatible with the major operating systems like Android, iOS, macOS, and windows. It is also considered an alternative to native app development. Applications like Whatsapp, Facebook, Instagram, etc are cross-platform apps. These applications…
A couple of decades back, marketing was done at a mass targeting level, majorly through print media and television advertisements. Fast forward to today, we have personalized advertisements targeted toward each individual. The current generation brands are focusing more on data-driven marketing strategies, which use smart data to deliver better…
Beta Testing is a phase of software testing which is intended to allow an audience sample to try out the product. In Greek alphabets, beta is the second, following alpha. Alpha is the first phase which is the testing phase, while beta can be said to be the pre-release test.…
At AtliQ Technologies, the product life cycle is the complete process of taking an idea to reality. Whether it is delivering a new product or updating an existing version, the team works beyond just the development. Our product development life cycle starts right from brainstorming the initial concept to strategically…
The first of its kind 18th April 2022 was not a regular Monday for AtliQers. It marked our 4th Annual Town Hall Meeting. And it was the first one we held outside the office premises. Kicked off with an energy-boosting dance, the event was a fun-filled one with a lot…
What is BI? In simple terms, Business Intelligence is a process that can be used in analyzing the data and delivering actionable information, which can help the decision-makers in making well-informed business decisions. With the BI process, the organization can collect the data from the internal as well as external…
